Industrial Gender Committee on Advertising
Regional representative offices of IGCA
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Industrial Gender Committee on Advertising
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Compilation «100+ Stories of Women and Girls from Russia’s War against Ukraine». Vol. ²
The first volume of this publication contains stories of girls and women whose lives have been changed by the war forever – military officers, territorial defense fighters, medics, diplomats, human rights activists, volunteers, entrepreneurs, refugees, mothers, sisters, daughters.... These are real-life stories they shared in the framework of interviews or wrote down themselves. Their experiences, their opinions, their fates. We pay tribute to girls and women tortured and murdered by Russian occupants and we are grieving for hundreds of those whose lives were taken as a result of this unjustifiable cruelty, nurtured by imperial ambitions and pride for bloodstained «grandeur».
Over safety concerns we don’t mention surnames of some women and girls upon their request along with selected details as they themselves or their relatives are still staying in the occupied territories. As the warfare is not over we are not able to present the full range of stories from our defenders and medics in military hospitals. Some photos are blurred due to similar reasons. But we do hope that after the end of the war, these stories will be republished in full and help punish war criminals!
The views expressed by women and girls in this publication are their personal views, which are presented without censorship. Their judgments do not necessarily reflect the views of the Friedrich Ebert Foundation or organizations where compilers work.
Compilation «100+ Stories of Women and Girls from Russia’s War against Ukraine». Vol. ²_vol_I_ENG.pdf
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GENDER NON-DISCRIMINATION IN ADVERTISING: THE STRUGGLE AND VICTORY OF UKRAINE
The publication depicts a ten-year long journey of Ukraine to establishing a framework for compliance of the market to the principle of gender non-discrimination in advertising. As of 2022 Ukraine has both the most progressive legislation with regard to preventing discriminatory malpractices and an efficient self-regulation mechanism.
GENDER NON-DISCRIMINATION IN ADVERTISING: THE STRUGGLE AND VICTORY OF UKRAINE, 2022. Friedrich Ebert Foundation Office in Ukraine (3).pdf |
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Annual strategic session of the Industrial Gender Committee on Advertising
On February 15-17, 2022, the annual strategic session of the Industrial Gender Committee on Advertising was held, which was attended by heads of regional offices and lawyers.
In the course of the work, the results of the IGCA work for 2021 were summed up.
1. The reports of the Committee's regional offices were considered;
2. On the basis of the amendments to the Law of Ukraine “On Advertising” the content and structure of the expert opinion provided by IGCA has been improved;
3. Presented a set of practical exercises for implementation in the programs of educational institutions on the topic "Counteracting the emergence and spread of discriminatory on the basis of gender content in advertising"
4. The Committee's work plan for 2022 has been formed.
Organizers of the event: IGCA and FES-Ukraine ...
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Activities of the Industrial Gender Committee on Advertising
September 22, 2020 Odessa regional branch of the National School of Judges of Ukraine together with "Ukrainian Marketing Association", "All-Ukrainian Association of Women Judges" and the Friedrich Ebert Foundation Representation in Ukraine held an online seminar for judges of appellate and local courts "International and Ukrainian experience of preventing the spread of sexist advertising: cooperation of advertising consumers with the executive and judicial branches of government."
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Consolidation efforts of the Industrial Gender Committee on Advertising, State Service of Ukraine on Food Safety and Consumer Protection and Judges’ NGO Regarding Preventing Sexist Advertising
The strategic session «Consolidating the efforts of the IGCA, the State Service of Ukraine on Food Safety and Consumer Protection and judges’ NGO to prevent the appearance of sexist advertising» was took place on February 19-21, 2020. The session was attended by leading experts of the IGÑA, representatives of the central office and 25 regional branches of the State Service of Ukraine on Food Safety and Consumer Protection, members of the All-Ukrainian Association of Women Judges, etc. The practical experience of fighting discriminatory advertising was presented and discussed. The main topic was fighting against discrimination in advertising in 2019, thanks to the fruitful cooperation of the IGCEA and the State Service of Ukraine on Food Safety and Consumer Protection, 152 sexist advertising campaigns were stopped. Advertising companies have paid significant mulct for violating Art. 7 and Art. 8 of the Law of Ukraine «On Advertising»: «Advertising should not contain information or images that violate ethical, humanistic, moral standards, neglect the rules of decency (Article 7) and «... contain statements that are discriminatory on the basis of ... gender (Article 8)». The total amount of fines reached 2 839 810 UAH. During the session discussed the issues of overcoming the legal illiteracy of advertisers were discussed. The participants also tried to figure out the ways of uniting the efforts of representatives of NGOs and various branches of government in order to carry out enlightenment activities and prevent gender discrimination in advertising.
The event was organized by the «Ukrainian Marketing Association» NGO, the Industrial Gender Committee on Advertising in partnership with the Representative Office of the Friedrich Ebert Fund in Ukraine.
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On January 31, 2020, a seminar was held for judges of administrative courts
On January 31, 2020, a seminar was held for judges of administrative courts on the topic: "International and Ukrainian experience in preventing the spread of sexist advertising: cooperation of advertising consumers with the judicial branch of government." Every year, the number of lawcase on discrimination in advertising based on gender is increasing. The seminar discussed judicial practices regarding the consideration of cases of discrimination in advertising and violation of Articles 7 and 8 of the Law of Ukraine “On Advertising”. The Standard of Gender Non-Discriminatory advertising was presented. The seminar was also attended by representatives of marketers and advertisers NGO, State service of Ukraine on food safety and consumer protection. It was decided to join forces in lawmaking, including to amend the Law of Ukraine "On Advertising" ...
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Beijing + 25
4-5 September, Chisinau, Moldova. Experts of the Ukrainian Marketing Association and IGCA participated in "Beijing + 25 Sub-regional Experts’ Consultation for the Republic of Moldova, Ukraine, Belarus, Georgia, Armenia, Azerbaijan, Romania". Days of discussion, exchange of experience and planning of future major areas of work.
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Women in politics: monitoring of online aggression against women during the second round of presidential elections in Ukraine
This study monitors former female candidates in the first round of the presidential elections as well as the wives of candidates who ran in the second round and political journalists.
Portrait Perpetrators Online: Social and Geographic Overview
The period of analysis was from February 1, 2019 to May 3, 2019. During this period, 2,793 violent posts and comments on Facebook were identified. 1627 of these posts and comments targeted women There were123,949 posts and comments on other social networks, 9,434 of which targeted women: Twitter - 152151 posts (including 8811 posts targeted women), YouTube - 38631 (1770), Tumblr - 445 (40).
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Activity of the Chernihiv Regional Representative Office of the IGKR
Professional partnership in the field of marketing, advertising and management
On April 24, 2019, students and teachers discussed ways to overcome sexism in advertising within the framework of the Round Table "Professional partnership in the field of marketing, advertising and management" conducted by the Department of Marketing, PR-Technologies and Logistics of the Chernigov National Technical University. Tatiana Zabashhtanskaya - Candidate of Economic Sciences, a member of the Chernigov Regional Representative Office of the Industrial Gender Advertising Committee, presented the RESULTS OF THE INTERVIEW OF THE STUDENTS OF CHNTU "SEX IS NOT SELLING ANYTHING", and Natalia Emetz - Head of the Center for Gender Education, ChNTU, Ph.D. Mr., Docent made the presentation results of the study Gender PASSPORT Chernihiv National Technological University ...
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Women in Politics: Monitoring Online Violence against Candidates for President based on Gender
3/16/19-3/26/19
The growing tension of political struggle clearly manifested itself in the social media discussions around the election race. Within this period, 817 relevant posts were identified from Twitter, YouTube, Tumblr, Google+ analysis. Data wascollected using a machine learning social media sentiment analysis tool called Crimson Hexagon.The number of violent posts containing aggression, threats, accusations from March 16 to March 26 grew by 31% against women and by 17% men. During the observation period from March 16 to March 23, the share of electoral insults in the total number of aggressive and violent posts was on the rise. Comments on campaign events often contain unprovoked aggression that is full of offensive, disparaging, and defamatory content.. This continued pervasiveness of this online content has spurred sentiments of resentment and aggression.
3/16/19-3/26/19.pdf
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Activities of the Vinnytsia Regional Representative Office of the Industrial Gender Committee on Advertising
March 12, 2019, a regular meeting of the Expert Council on Prevention and Counteracting Sexual Discrimination Acting at the Department of Social and Youth Policy of the Vinnytsia Regional State Administration was held.
The appeal of citizens to advertising, which contains information on elements of discrimination on the basis of the article, is considered. According to the results of the expert examination of this sample of advertising, the head of the Vinnytsia Regional Representative Office of the Industrial Gender Committee on Advertising Olena Kovinko formed an expert opinion, which recognized the advertising of the TM «ÑÒÎ.3D» - the car maintenance station is discriminatory and violates the fair marketing practice. During the meeting, all the members of the Expert Council unanimously decided on the existence of violations of the consideration of the appeal.
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Training: "Standard STANDARDS OF ADVERTISING FREE FROM GENDER DISCRIMINATION: Guidelines for the implementation into curricula"
On February 20-21, 2019, Industrial Gender Committee on Advertising conducted training "Standard STANDARDS OF ADVERTISING FREE FROM GENDER DISCRIMINATION: Guidelines for the implementation into curricula". 40 representatives from more than 30 educational institutions in different regions of Ukraine discussed methodological issues of conducting classes with students on topics of non-discriminatory advertising, ethics of advertising messages, modern trends in advertising, and etc. Teachers exchanged experience in conducting classes, achievements in methods and arguments, studied European experience.
The project "Implementation of the STANDARDS OF ADVERTISING FREE FROM GENDER DISCRIMINATION in Ukraine" is implemented by the Industrial Gender Committee on Advertising in partnership with the Ukrainian Marketing Association and the Representative Office of the Friedrich Ebert Fund in Ukraine
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Research in online violence against women candidates for the post of President of Ukraine
The study of online violence against women candidates for the presidency of Ukraine is implemented by the Ukrainian Marketing Association, NGO in the framework of Responsible and Accountable Policy in Ukraine and Strengthening Legislative and Election Processes by Enhancing Public Participation and Technical Assistance, which are carried out by the International Foundation Electoral Systems (IFES) with the support of the United States Agency for International Development (USAID) and British assistance from the UK government. The study of factors of violence against women in the electoral process (VAWE) is carried out in different countries of the world, in particular in the USA, Zimbabwe, Sri Lanka, Ukraine, Afghanistan and Libya, and is an integral part of IFES’s activities aimed at women's ability to participate in political and electoral processes.
in detailp15.02_Engl.pdf
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International Forum XXI Century Advertisement Non-Discriminatory Advertising Standards.
On October 25th, 2018 the International Forum "Advertising of the 21st Century. Standard of Non-Discriminatory Advertising" was held in Kyiv and brought together more than one hundred participants to discuss legal and self-regulatory mechanisms for ensuring implementation of non-discrimination principles in advertising. Advertisers and advertising agencies, professional marketing associations, gender experts, teachers of marketing, as well as representatives of executive authorities came together to learn about European policies and trends in this domain and to discuss proposed amendments to the Law of Ukraine “On Advertising”.
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International Forum XXI Century Advertisement Non-Discriminatory Advertising Standards.
Ukrainian Marketing Association, Industrial Gender Advertising Committee in partnership with the Friedrich Ebert Foundation Office in Ukraine and the Ministry of Social Policy of Ukraine on October 25, 2018, are organizing an International forum devoted to discussing non-discriminatory advertising practices and the application of the Non-Discriminatory Advertising Standard COY 21708654 -002-2011. The new trends in the advertising industry, legislative initiatives and civil society cooperation with the executive branch are at the center of the discussion. The forum will be attended by people's deputies of Ukraine, experts of international professional advertising associations, leading professional associations of Ukraine, representatives and representatives of advertising agencies and public leaders.
For participation in the Forum you need a preliminary registration
Contact organizers: for.good.ad@gmail.com, +380677758561; genderpolicy@ukr.net
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Training for partner gender organizations and new Regional IGCA representative.
On July 4-6, 2018, three days of productive intensiveness took place during the training "Prevention of the manifestations of sexist advertising: activity of the IGCA" with the assistance of the Ukrainian Marketing Association and the Friedrich Ebert Fund in Ukraine
In carrying out practical exercises, the participants:
• Learned to identify the boundary between creativity in advertising and discriminatory advertising content,
• analyzed external advertising according to discriminatory criteria;
• formulated expert opinions on the content and form of advertising,
• Also polished the oratory skills.
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Work in the Expert Council of the Ministry of Social Policy
At the meeting of the Expert Council on prevention and counteraction of gender-based discrimination on July 20, 2018, 37 complaint were considered. All complaint related to discriminatory advertising.
Experts have confirmed the fact of discrimination on the basis of sex in 19 cases, in one case advertising was misleading. Preferably, this is sexist outdoor advertising, located on the streets of Kiev, Kharkiv, Chernihiv.
Members of the Expert Council on the Prevention and Counteraction of Discrimination Iryna Lylyk, Julia Strebkova, Lilia Gonyukova and Yuliya Likhach prepared expert opinions on the facts of discrimination that were presented and adopted during the meeting.
Also, the participants of the meeting discussed the appeal regarding violation of the principle of non-discrimination of the National Anthem of Ukraine and adopted the text of the answer to the appeal as the basis
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Zaporizhzhya National University hosted a seminar on the prevention of sexist advertising.
15 June, a lot of guests came to the ZNU, who gathered at the seminar "Prevention of Sexist Advertising: Local Government Tools and Interaction with Civil Society", held on the basis of the Faculty of Economics. The Ministry of Social Policy of Ukraine, in particular the Department of Family, Gender Policy and Trafficking in Persons, initiated the event, and its co-organizers were the Industrial Gender Advertising Committee at the NGO "Ukrainian Marketing Association", the Representative Office of the Fund. Friedrich Ebert (Germany) in Ukraine, Department of Social Protection of the Zaporizhzhya Oblast State Administration and ZNU. More than 150 people involved in the event were involved in the event, concerned about violence in the field of advertising policy of producers of goods and services - government officials, public figures, scientists and students from different regions of Ukraine.
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